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Abbygail Reyes – 11 Main, Inc.

650.293.3468 — abbygail.reyes@11main.com

Sharna Ettenberg – HL Group for 11 Main, Inc.

323.988.0798 — settenberg@hlgrp.com

11 Main, Inc. Unveils New Mobile Shopping Applications for iPhone, iPad and Android Phones

The Online Shopping Destination is Open for Business, Bringing Main Street Merchants to Shoppers’ Fingertips

SAN MATEO, Calif. – November 13, 2014 – 11 Main, Inc., an Alibaba Group company, today unveiled its new mobile shopping applications for iPhone®, iPod touch® and Android™, with an iPad® version coming later this year. The mobile applications are optimized for each platform and offer 11 Main’s hand-selected collection of specialty shops and boutiques more powerful ways to reach today’s mobile consumer. Each application is designed to help shoppers discover best-in-class shops and products from 11 Main that fit their personality and sense of style. Additionally, Apple’s recently announced Apple Pay™ service is available through 11 Main’s mobile application, giving shoppers with iPhone 6, iPhone 6+, iPad Air 2, and iPad mini 3 a convenient way to make purchases.

11 Main recently opened its doors and welcomed shoppers to discover thousands of specialty shops and boutiques offering more than one million unique products. Inspired by the diversity of main street shopping, 11 Main supports businesses located in 48 of the 50 states.

“At 11 Main, we work hand-in-hand with small business owners to help their businesses grow,” said Mike Effle, president and general manager, 11 Main. “Shoppers are increasingly turning to mobile applications to discover new shops and products. By providing consumers with a great mobile shopping experience on multiple platforms, we’re able to help our shop owners reach today’s mobile shopper in ways that were previously beyond their resources. We’re extremely excited to help shoppers discover and support the growing number of amazing shops and boutiques who are building their brands at 11 Main.”

Echoing 11 Main.com’s clean and elegant design, the mobile applications offer shops the ability to elevate their brands to shoppers. Shop owners are able to showcase their individuality and tell the stories behind their shops and products within the application’s design. Shop pages are customizable, giving shoppers visual insight to a shop’s brand.

“As a small business owner, I wear many hats. Creating the intuitive and alluring mobile shopping experience 11 Main offers without any upfront investment would have been nearly impossible to do on my own,” says Ianthe Mauro, 11 Main shop owner, Objects with Purpose. “Through 11 Main, I’m not only able to reach more conscientious shoppers on the Web, I also have extended reach and visibility with mobile shoppers. I’m looking forward to sharing my story and growing my business at 11 Main. I’m also excited to share this journey with so many incredible 11 Main shop owners.”

The mobile interface displays visuals much like a catalog, offering shoppers an experience similar to browsing a digital magazine. Shoppers can view shop windows to discover and favorite their most interesting shops, which are conveniently organized in multiple categories, including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys. Video tiles are also incorporated into the category landing pages, providing shoppers with additional insight into a shop’s individual story. The fully featured mobile shopping applications include a multi-item and multi-shop shopping cart and also provide seamless integration across all devices with a shopper’s online account.

To download the 11 Main mobile applications, visit www.11main.com/mobile-apps. To learn more about 11 Main, contact press@11Main.com or visit www.11Main.com.

Apple, iPod touch, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Apple Pay is a trademark of Apple Inc. Android is a trademark of Google Inc.

About 11 Main, Inc.

Inspired by the shopping experience found on Main Streets across America, 11 Main brings together a hand-selected collection of specialty shops and boutiques into a new online shopping destination. As an invitation-only marketplace, 11 Main gives participating shops access to consumers, technology, partners, and services previously unavailable to them. Shoppers can discover those specialty shops that fit their personality and sense of style from a growing community of specialty merchants they may otherwise never find. 11 Main features a unique selection of shops and products across a variety of categories, including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys. Headquartered in San Mateo, California, 11 Main, Inc. is an Alibaba Group Company. For more information, please visit www.11Main.com.

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.
Alibaba Group’s major businesses include:

  • Taobao Marketplace (www.taobao.com), China’s largest online shopping destination
  • Tmall.com (www.tmall.com), China’s largest third-party platform for brands and retailers
  • Juhuasuan (www.juhuasuan.com), China’s most popular online group buying marketplace
  • Alitrip (www.alitrip.com), a leading online travel booking platform
  • AliExpress (www.aliexpress.com), a global online marketplace for consumers to buy directly from China
  • Alibaba.com (www.alibaba.com), China’s largest global online wholesale platform for small businesses
  • 1688.com (www.1688.com), a leading online wholesale marketplace in China
  • Alibaba Cloud Computing (www.aliyun.com), a provider of cloud computing services to businesses and entrepreneurs

Alibaba Group also provides payment and/or escrow services on its marketplaces through its contractual arrangements with Ant Financial Services Group, a related company of Alibaba Group that operates Alipay (www.alipay.com).Through China Smart Logistics (or Zhejiang Cainiao Supply Chain Management Co., Ltd.), a 48%-owned affiliate, Alibaba Group operates a central logistics information system that connects a network of express delivery companies in China.

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11 Main, Inc. Unveils New Marketplace Of Specialty Shops and Boutiques

New Shopping Destination Brings the Main Street Experience Online

SAN MATEO, Calif. – June 11, 2014 – 11 Main, Inc., an Alibaba Group company, today unveiled a new shopping destination that brings together a hand-selected collection of specialty shops and boutiques. As an invitation-only marketplace, 11 Main carefully selects merchants, making some of the best and most differentiated boutiques available to shoppers. The site, currently in beta, features a wide range of products, including one-of-a-kind items, not available at mass merchants and other large e-commerce sites. 11 Main offers shops in a variety of categories including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys.

Inspired by the local “Main Street” shopping experience, 11 Main helps shoppers find unique products that express their personal style. Additionally, 11 Main brings greater awareness to burgeoning brands and businesses and gives shoppers a place to learn more about the stories behind the shops and products they love.

“At 11 Main, we’re passionate about the shops we invite and helping them grow,” said Mike Effle, president and general manager of 11 Main. “We’re constantly introducing new shop owners who represent the diversity of Main Street and featuring their new, amazing products in a beautifully designed experience.”

Backed by parent company Alibaba Group, 11 Main carries forward a long tradition of enabling entrepreneurship and small business success. Alibaba Group is the largest online and mobile commerce company in the world in terms of gross merchandise volume.

“Alibaba believes in 11 Main’s vision and its commitment to helping small businesses grow,” said Michael Zeisser, chairman of U.S. Investments, Alibaba Group. “11 Main brings something incredibly unique to the U.S. market, and we’re very excited to support the 11 Main team as they begin to realize this vision.”

11 Main celebrates merchants’ brands within a beautiful, easy-to-navigate experience. Each invited merchant brings an individual point-of-view while sharing a commitment to quality. 11 Main supports growing businesses by introducing shoppers to a unique selection of products and stories.

“It’s truly exciting to participate in a marketplace that gives me a place to build my brand and sit alongside other shops who share my passion for products and customer experience,” says Denise Dent, shop owner, The Jewelry Lady’s Store. “I immediately requested an invitation to open a shop and am looking forward to growing my business at 11 Main.”

11 Main is a hand-selected collection of specialty shops and boutiques not available anywhere else. Shoppers and prospective merchants can request an invitation at www.11main.com.

To learn more about 11 Main contact press@11Main.com or visit www.11Main.com.
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About 11 Main, Inc.

Inspired by the shopping experience found on Main Streets across America, 11 Main is a new online destination featuring specialty shops and boutiques. As an invitation-only marketplace, 11 Main connects shoppers with a hand-selected collection of shops and boutiques carrying items that help express one’s personal style. With a growing community of specialty merchants, 11 Main features a unique selection of goods across a variety of categories, including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys. Headquartered in San Mateo, California, 11 Main, Inc. is an Alibaba Group Company. For more information, please visit www.11Main.com.

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses. Alibaba Group’s major businesses include:
  • Taobao Marketplace (www.taobao.com), China’s largest online shopping destination
  • Tmall.com (www.tmall.com), China’s largest online third-party platform for brands and retailers
  • Juhuasuan (www.juhuasuan.com), China’s most popular online group buying marketplace
  • AliExpress (www.aliexpress.com), a global online marketplace for consumers to buy directly from China
  • Alibaba.com (www.alibaba.com), China’s largest global online wholesale platform for small businesses
  • 1688.com (www.1688.com), a leading online wholesale marketplace in China
  • Alibaba Cloud Computing (www.aliyun.com), a leading provider of cloud computing services to businesses and entrepreneurs
Alibaba Group also provides payment and escrow services on its marketplaces through its association with Alipay (www.alipay.com), a related company of Alibaba Group. Through China Smart Logistics, a 48%-owned affiliate, Alibaba Group, operates a central logistics information system that connects a network of express delivery companies in China.